I see it all the time: clients spending hours on Pinterest, pinning hundreds of logos they love. They’re drawn to:
- A specific script font
- A textured serif
- A circular or stamped layout
- Detailed illustrations
- Various art mediums
- Vivid color palettes
…and dozens of other reasons. They explain, “These images are me.”
But here’s the catch: trying to combine all these elements often leads to a “kitchen sink” design — too many competing ideas creating visual chaos.
Think about it this way: would you ever step into your closet and layer every piece of clothing you own — summer and winter, casual and formal — all at once? Probably not. That’s exactly what a Pinterest-inspired logo can feel like: a mix of beautiful pieces with no cohesive direction.
How to Avoid the Pinterest Trap
Instead of trying to include everything you love, start with two guiding questions:
- How do you want your logo to feel?
- What should this design say about your business?
From there, select supporting design elements that enhance your message, creating a cohesive identity that accurately reflects your brand.
The goal: one glance should communicate exactly who you are and what you do.
A Smarter Way to Use Pinterest
Pinterest is still a fantastic source of inspiration — enjoy pinning, research trends, and explore visual ideas. But don’t feel pressure to include everything. Curate thoughtfully, focus on clarity, and let your brand’s essence guide the final design.
Want a logo that truly reflects your brand? Use Pinterest for inspiration, but let your brand’s core story guide your design—focus, curate, and create with clarity. Explore more tips at Jack + Mo
