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Jack + Mo

A Boutique Design Agency | Logo Design + Love For Your Brand.

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    What the font? Understanding Commercial Licensing

    Biz Advice, Graphic Design, Typography, Understanding Graphic Design

    In The Loop Font Designed by Patrick Seymour

    Did you know that a lot of font styles require users to purchase a commercial license before use? Fonts are intellectual property and subject to restrictions just like software. Is your mind blown right now?!

    This is something many folks have never given a moment’s thought. But it makes sense once you consider it. Font designers work incredibly hard to develop well-rounded fonts with a full character palette, weights, glyphs.

    With growing markets for couture font styles like Creative Market and My Fonts, free download sites like DaFont, 1001Free Fonts and Behance, the stipulations get a little confusing. There are different types of licensing: desktop, web, ebook, app/software. There can be a 1-time payment or a subscription-based purchase. You can have unlimited or limited page views, limits to how many websites on which you use the font, and hosted vs. self-hosted.

    How do you ensure you know the details before using a font? Almost all font designers have websites that specify their rules, restrictions, and prices. Go to the source and ensure you have the guidelines straight before letting a font become part of your brand! Sometimes fonts are as little as $15 for commercial use. Sometimes as much as several hundred. It can be well-worth the investment to set your brand apart.

    ,

    If licensing isn’t something you want to worry with, consider great free for commercial use fonts like Google Fonts that work well both in desktop applications and the web. *Typography shown is “In the Loop” designed and developed By Patrick Seymour. Further Sources:

    Wired: You Wouldn’t Think It, But Typeface Piracy is a Big Problem

    Aeodilia: Understanding Webfont Licensing Structures

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    ABOUT THE STUDIO

    Meredith Myers, Logo Designer, Jack and Mo, Raleigh, NC

    Hi, I am Meredith Myers and the creative mind behind Jack + Mo, my branding + graphic design business. This sweet little blog is my place to share treats and tricks I’ve learned along the way in forming my own business, leaving a career in a stuffy office to working full-time on my creative entrepreneurship {...more}

    HELP FOR NEW CLIENTS

    How To Create The Perfect Logo

    How To Name Your Business

    Why Trendy Script Fonts May Not Be Right For Your Logo

    How to Write a Tagline in 3 Easy Steps

    Color Psychology + Branding

    Creating a Website With Limited Cash Flow

    4 Steps to Creating a Logo

    Why Pinterest Can Be Bad for Branding

    Gold Foil… How Do You Print It? 

    What is Image Resolution?

    Understanding Commercial Font Licensing

    Detailed Logos- Solutions For Making It Work

    What Is The Difference Between RGB and CMYK Color?

    What Is The Difference Between Vectors and Pixels?

    How To Get Color Codes For The Web

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    Free Color Palette: Boundaries Blues

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    HELP FOR NEW GRAPHIC DESIGNERS

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    The Journey To Authenticity: The Brand Brilliance Book

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    How To Apply The Joy Rule to Design

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    Big Magic: For All Creatives, This Book is a Must

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