Jack + Mo

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Business + Marketing

How to Gain Clients and Grow Your Client List

Gaining clients is probably one of the hardest parts when you're just getting started as a designer, right? I've been getting a lot of emails lately from new designers figuring out how to navigate this new world of business they are in. I love it! I love that so many feel comfortable reaching  ...

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A Journey of Authenticity: The Brand Brilliance Book

Has anyone else been on this journey recently? I've been discovering what it means to be authentic- authentic to myself, authentic in the way I present myself, authentic in how I development my surroundings, authentic in my business. Realizing what makes me unique and being proud to be just  ...

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How to Create the Perfect Logo

  I have many clients that come to me initially and want the perfect logo but have absolutely no idea what kind of logo will suit them best. I mean- it's a HUGE task for a business. In one small graphic you have to represent all aspects of who you are and what you do. So what do you do? Are you  ...

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So, You Want to Turn your Creativity into a Business?

You'll obviously need creativity and the inclination to turn that into a business, so let's just say you've already got that in the bag. What next? What do you do? How do you become great?   An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into  ...

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Why Dropbox Can Save Your Life

Saving your life may be an exaggeration, but Dropbox can save the digital version of your life-- your work files, family photos, and everything else you have crammed into the storage of your computers and mobile devices. What is Dropbox? Dropbox is basically a miracle; it's a file hosting  ...

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Why Deep Work is Important

Most creatives dream of those scarce days when we find the perfect state of flow- being fully immersed, in the zone, energized, where productivity is coming easily, naturally, freely. How do we get there? What does it take?   Through a series of experiments and findings,  ...

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How to Write a Tagline in 3 Easy Steps

A tagline serves a huge function; it clarifies what your business does. The important goal isn't simply to be clever or memorable, but to distill what your business does clearly and concisely. Here is a 3-step exercise for you to write the perfect tagline or slogan for your business: 1 In 3  ...

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How to Get All Those Amazing Color Codes!

Have you ever found an image on the web that has so many amazing colors you'd love to try out? Well, I'll show you a simple little trick! There is a simple website on CSS Drive where you can either upload an image or plug in a URL to an image and voila! You have a full color palette: light,  ...

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Detailed Logos, Solutions for Making it Work

A detailed logo design can be limiting, however, don't let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions. SCALABILITY Potential Issue: A design rich in detail and color can be tough to  ...

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How To Name Your Business

Creating the perfect business name takes research, planning, thought-- created to withstand time and serve a wide range of purposes.  A few pointers to consider:   ▸ Search it. Are the words unique enough that searching online for your company will be easy for potential customers? ▸ Say it.  ...

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The Key to a Successful Logo Design

Simple is best. Yes, I said it! And mean it. Do I cringe while writing this because I make a living by creating logos? Not a chance. I want to share what I've learned after developing thousands of logos for companies around the world. A business needs a recognizable mark- which may mean a  ...

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Beating Procrastination. Just Start.

Procrastination can be the root of emotional distress. Fear of performance or avoidance of a making a decision is often the reason for putting a task off until later, or more simply the reason of, "I just don't feel like it." Recently, I was given the best advice from my dear friend Hannah  ...

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Easy Ways to Build a Website

I am asked often by clients, "What is the easiest way to build my own website?" So I am always on the lookout for easy solutions that won't break the bank. If you are in the market for a low-budget website you can manage on your own, here are a few suggestions for template sites with a nice,  ...

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4 Steps to Creating a Logo

If you are in the market for a new logo design or perhaps even a redesign, you may feel overwhelmed. I'm sure you've done a bit of research and compiled a selection of logo designs you really love however you are unsure of what you'd like for your company. Whenever my clients are having a  ...

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How To Overcome Fear

Fear sits at the back of our minds and prevents us from going for dreams and escaping monotony. Fear is crippling. So, how can you overcome fear? Initially you have to move beyond this: someone will always criticize you. It's true. No matter what, you'll always receive some form of criticism.  ...

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How to Effectively Handle Emails

Sometimes I think the sound of emails coming in is literally what will drive me to total insanity. I get this feeling of urgency, and as if I don't send a response within the hour, I may hurt my business in some way. But research shows that just isn't true. Here are some pointers for how to  ...

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