Jack + Mo

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Understanding Graphic Design

A Journey of Authenticity: The Brand Brilliance Book

Has anyone else been on this journey recently? I've been discovering what it means to be authentic- authentic to myself, authentic in the way I present myself, authentic in how I development my surroundings, authentic in my business. Realizing what makes me unique and being proud to be just  ...

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Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them. Let's try out a little experiment... okay? If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the  ...

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How to Create the Perfect Logo

  I have many clients that come to me initially and want the perfect logo but have absolutely no idea what kind of logo will suit them best. I mean- it's a HUGE task for a business. In one small graphic you have to represent all aspects of who you are and what you do. So what do you do? Are you  ...

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So, You Want to Turn your Creativity into a Business?

You'll obviously need creativity and the inclination to turn that into a business, so let's just say you've already got that in the bag. What next? What do you do? How do you become great?   An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into  ...

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What the font? Understanding Commercial Licensing

Did you know that a lot of font styles require users to purchase a commercial license before use? Fonts are intellectual property and subject to restrictions just like software. Is your mind blown right now?! This is something many folks have never given a moment's thought. But it makes sense  ...

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How to Get All Those Amazing Color Codes!

Have you ever found an image on the web that has so many amazing colors you'd love to try out? Well, I'll show you a simple little trick! There is a simple website on CSS Drive where you can either upload an image or plug in a URL to an image and voila! You have a full color palette: light,  ...

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Detailed Logos, Solutions for Making it Work

A detailed logo design can be limiting, however, don't let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions. SCALABILITY Potential Issue: A design rich in detail and color can be tough to  ...

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What is Image Resolution?

Image resolution is something that trips up a lot of my clients when they embark on printing or design projects on their own. Why does this image look blurry when I make it larger? Why can't I print this graphic in poster size? The answers all come down to image resolution. Raster files (also  ...

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Complexly Simple

A few weeks ago, a client stated that among the most important factors for her new branding, she wanted a design that was complexly simple.Whenever I need to ponder a thought, I typically get up from my desk and walk around a bit, refresh my coffee, walk outside; this is exactly what I did  ...

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The Key to a Successful Logo Design

Simple is best. Yes, I said it! And mean it. Do I cringe while writing this because I make a living by creating logos? Not a chance. I want to share what I've learned after developing thousands of logos for companies around the world. A business needs a recognizable mark- which may mean a  ...

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Beating Procrastination. Just Start.

Procrastination can be the root of emotional distress. Fear of performance or avoidance of a making a decision is often the reason for putting a task off until later, or more simply the reason of, "I just don't feel like it." Recently, I was given the best advice from my dear friend Hannah  ...

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How to Easily Critique Your Own Design Work

Design elements can be analyzed individually by how you think they feel. When I was a senior in college, I went to an AIGA design portfolio review where some of the top local designers were there to critique student members' work. I stayed up until 3 am making sure everything was just right  ...

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4 Steps to Creating a Logo

If you are in the market for a new logo design or perhaps even a redesign, you may feel overwhelmed. I'm sure you've done a bit of research and compiled a selection of logo designs you really love however you are unsure of what you'd like for your company. Whenever my clients are having a  ...

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