A detailed logo design can be limiting, however, don’t let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions.
Potential Issue: A design rich in detail and color can be tough to decipher when scaled down. Solution: Have a secondary version of the logo limiting detail. View the design at a range of sizes to ensure readability.
Potential Issue: A colorful design can appear muted and dull when printed compared to what is seen on screen. (What is the difference between RGB and CMYK? Read here.) Solution: Increase the contrast and saturation of the design to print tones more vividly. See proofs in person before having an entire print run complete. Solution Two: Have a secondary version of the logo limited to solid colors (especially for screen printing, having a stamp made, embroidery).
Side note: Why are Pantone colors not a solution?
With a design rich in detail, specifying Pantone colors won’t solve the color dilemma. Printers generally have a limit on how many spot colors they can apply. Laser/digital or inkjet printing are the best solutions for printing lots of color.
Detailed and colorful logos almost always look good on the web, so if your intentions are to showcase your impactful design on your website and social media sites– go for it!
If detail, texture, depth and color variation are important factors for you, don’t let scalability printing deter you. A proper plan and understanding the details will ensure your logo looks best in any situation.