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Jack + Mo

A Boutique Design Agency | Logo Design + Love For Your Brand.

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    See The Forest… How Using A Different Vantage Point Can Elevate Your Design Work

    Art, Biz Advice, Design Topics, Life Lessons, Logo Design, Logo Design + Branding, Understanding Graphic Design, Web Design

    See the whole forest.

    When you are in the midst of a creative process, it can be easy to focus strenuously on a single design element.

    I realized this in a college studio class when I had my eyes inches from the computer screen. A professor saw me obsessing over details. She intervened, sharing a design principle to live by,

    “Don’t focus so intently on one little tree, a seedling. Step back. See the whole forest.“

    In order to gain a sense of clarity and make pivotal design decisions, you need to do more than move your text to the left 5 pixels or change a tone of gray to a fraction of a shade darker. To grasp ideas for critical changes, you need a new vantage point.

    Try this:

    • Take a real step back. Or 5. Try taking 5 paces back from your canvas and then review.
    •  Look from different angles and depths.

    You’ll most likely see major shifts and edits that will fundamentally improve your design.

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    ABOUT THE STUDIO

    Meredith Myers, Logo Designer, Jack and Mo, Raleigh, NC

    Hi, I am Meredith Myers and the creative mind behind Jack + Mo, my branding + graphic design business. This sweet little blog is my place to share treats and tricks I’ve learned along the way in forming my own business, leaving a career in a stuffy office to working full-time on my creative entrepreneurship {...more}

    HELP FOR NEW CLIENTS

    How To Create The Perfect Logo

    How To Name Your Business

    Why Trendy Script Fonts May Not Be Right For Your Logo

    How to Write a Tagline in 3 Easy Steps

    Color Psychology + Branding

    Creating a Website With Limited Cash Flow

    4 Steps to Creating a Logo

    Why Pinterest Can Be Bad for Branding

    Gold Foil… How Do You Print It? 

    What is Image Resolution?

    Understanding Commercial Font Licensing

    Detailed Logos- Solutions For Making It Work

    What Is The Difference Between RGB and CMYK Color?

    What Is The Difference Between Vectors and Pixels?

    How To Get Color Codes For The Web

    FREEBIES

    Beautiful Desktop Wallpapers {1}

    Desktop Wallpapers {2}

    Free Color Palette: Boundaries Blues

    Free Color Palette: Botanical Abstract

    Free Color Palette: Tropical Tones

    more…

    HELP FOR NEW GRAPHIC DESIGNERS

    Why Deep Work is Important

    The Best Design Advice I Can Give

    The Keys to Working from Home and Productivity

    The Journey To Authenticity: The Brand Brilliance Book

    See The Forest… How Using A Different Vantage Point Can Elevate Your Design Work

    How To Apply The Joy Rule to Design

    Avoiding Burnout: 7 Ideas For Happier Workdays

    Big Magic: For All Creatives, This Book is a Must

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