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Jack + Mo

A Boutique Design Agency | Logo Design + Love For Your Brand.

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    How to Create the Perfect Brand Identity

    Branding, Business + Marketing, Graphic Design, Logo Design, Logo Design + Branding, Small Business Resources, Understanding Graphic Design

    How To Create The Perfect Logo

    I have many new clients that reach out to me and want the perfect logo but have absolutely no idea what kind of logo will suit them best.

    I mean- it’s a HUGE task for a business.

    In one small graphic you have to represent all aspects of who you are and what you do. So what do you do?

    Are you ready for this?!

    This is the most SIMPLE way to understand what a logo should be.

    Ask yourself: What distinguishes your brand? What sets you apart?

    Write it down. It may be as short as a few phrases or as long as a paragraph.

    Based on your answer to this, you want to represent that specific connection between your business and others.

    This is the substance of what your business is all about- what makes you different.   An excerpt from Brand Thinking & Other Noble Pursuits (great read, by the way!) does a fantastic job of explaining this:
    Brand Thinking and Other Nobel Pursuits

    “I think the only requirement of a symbol is that it have substance underneath: the first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.”

    Based on what sets your business apart, a symbol can be created that will evoke an emotional response in people unknowingly, naturally.

    Establish substance, then style!

    Try it. Ask yourself:

    What distinguishes my brand? What sets me apart?

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    ABOUT THE STUDIO

    Meredith Myers, Logo Designer, Jack and Mo, Raleigh, NC

    Hi, I am Meredith Myers and the creative mind behind Jack + Mo, my branding + graphic design business. This sweet little blog is my place to share treats and tricks I’ve learned along the way in forming my own business, leaving a career in a stuffy office to working full-time on my creative entrepreneurship {...more}

    HELP FOR NEW CLIENTS

    How To Create The Perfect Logo

    How To Name Your Business

    Why Trendy Script Fonts May Not Be Right For Your Logo

    How to Write a Tagline in 3 Easy Steps

    Color Psychology + Branding

    Creating a Website With Limited Cash Flow

    4 Steps to Creating a Logo

    Why Pinterest Can Be Bad for Branding

    Gold Foil… How Do You Print It? 

    What is Image Resolution?

    Understanding Commercial Font Licensing

    Detailed Logos- Solutions For Making It Work

    What Is The Difference Between RGB and CMYK Color?

    What Is The Difference Between Vectors and Pixels?

    How To Get Color Codes For The Web

    FREEBIES

    Beautiful Desktop Wallpapers {1}

    Desktop Wallpapers {2}

    Free Color Palette: Boundaries Blues

    Free Color Palette: Botanical Abstract

    Free Color Palette: Tropical Tones

    more…

    HELP FOR NEW GRAPHIC DESIGNERS

    Why Deep Work is Important

    The Best Design Advice I Can Give

    The Keys to Working from Home and Productivity

    The Journey To Authenticity: The Brand Brilliance Book

    See The Forest… How Using A Different Vantage Point Can Elevate Your Design Work

    How To Apply The Joy Rule to Design

    Avoiding Burnout: 7 Ideas For Happier Workdays

    Big Magic: For All Creatives, This Book is a Must

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