We want every client to feel confident and knowledgeable with design terms and the design process overall. Here are the most commonly asked Qs.
If you have a specific launch date scheduled, we will need to discuss that upfront and essentially work backwards from that date to ensure all is ready in time.
The process from start to finish is around 4 weeks. Initial logo design(s) are ready for review 1-2 weeks after we've clearly defined project goals.
The creative process is a fluid one; the timeline from start to finish varies for each client. It can be a matter of days or weeks to refine-- depending on how many rounds of edits are needed and client response time.
We want the big "THIS IS IT!!" feeling by any means necessary!
The turnaround time for Deluxe Pre-Made Logos is 1- 2 business days.
Branding Collateral + Other Projects
Additional collateral (like business cards, etc.) and other design projects are ready for review 1-2 weeks from purchase date, or once the main logo is complete.
After 10+ years in the game, I've got the logo design process down to a science!
The Logo Questionnaire
Once a purchase is made, you'll answer a questionnaire to help me understand your goals. We cover things like design styles you like, dislike, ideas, company history, goals + more. This phase is crucial to developing a unique brand that accurately reflects your individualism.
I will summarize your design goals and we will review together to ensure I understand your aspirations.
Then, the design process begins. I love this part! This is when I'm quietly in my studio working away. I may stumble upon additional important questions during this time in which I'll reach out to discuss.
All designs are completely one-of-kind. Art mediums are implemented like India ink, watercolor, charcoal. Other times, illustrations are built digitally depending on the needs of the client.
The initial designs I share with you aren’t rough sketches on paper; they are designs that are close to final form. Why is this? For me an artist, I need ample time to play and push the design process for creativity to flourish.
Review + Refine
Once I reach a point where I am really happy with the designs, the logo(s) will arrive in your inbox with design notes and instructions for review.
You will review and make suggestions for improvement via an emailed list.
If multiple designs were presented, you will choose 1 design (or components from a few) to move forward with and edit. If the designs spur ideas for totally new concepts, that's awesome, too! (Additional fees apply for radically new concepts-- but rarely.)
We go back and forth with edits and reviews until you have the gut feeling of "YES! This is IT!" (This is the response I live for!)
Once the design receives approval, all of the final files for the approved design will be emailed with an instruction sheet explaining each file type.
Then you can use your final logo design files anywhere and everywhere!
From this point forward, I am always available for technical support with your new logo. You may have questions or additional needs from time to time and I am always happy to help- for years to come.
Other Business Collateral
If your design package includes other components (like business card, web graphics, etc.) we tackle those once the main logo mark is complete.
You would be surprised how quickly the process goes once your logo has come to fruition!
If you'd like to add on other projects down the road, that is certainly okay. I've been doing this since 2008 and still have clients that I've been working with from the very beginning.
The approved logo design is delivered via email in a folder including the following:
- AI (Adobe Illustrator)
- EPS and SVG (vector created in Adobe Illustrator, intended for unlimited scalability) ***
- PDF (with Illustrator editing capabilities)
- JPG in RGB (3 different sizes intended for use on the web)
- JPG in CMYK (for print)
- PNG (with transparent backgrounds in 3 different sizes)
*** If you don't know how to use (or even open!) the AI, EPS or SVG file, that will certainly not pose an issue for you. The PDF, JPG and PNG files will be plenty to cover almost any logo design need you have. You have them if you need them.
You will also receive:
- Brand Color Palette (Custom logos include web color codes and Pantone colors to apply to other branding material)
- Your logo placed on a square format to easily fit profile images on all social media sites
- An instruction sheet explaining each file type and when you should use each one
- My technical support from now until the end of time if you have questions and/or issues with logo files!
My intentions are to equip you with many file types that can be used by anyone- graphically-challenged or a tech-guru.
You may run into instances where you need a specific size file (ex: 400 pixels wide x 200 pixels high or 300 pixels by 300 pixels, etc). In this case, you will need some form of editing software to resize a file, or you may need my help. There are also great free resources like pixlr.com that make it easy to resize an image to any specific pixel size.
Do you need other versions of the logo- like with or without the tagline? A different color? Watermark? Other file types? Additional logo versions are available as minimally priced add-ons.
You can make edits to your logo design by working with the AI, EPS or PDF file in Adobe Illustrator. If you are new to Adobe and have some questions on how things work, I am happy to walk you through it.
At times, I have clients that additionally request a layered Photoshop file, so I offer the recreation of a logo in Photoshop as an add-on.
If you have further interest in file editing on your own, please check out my article: Image Editing
I can help you create any and all artwork you may need for your website- from fitting your logo in properly, to color palettes, fonts, background design, custom social media icons, headers, footers, slideshows, and other areas where custom art may be needed
I don’t offer custom website coding and I don’t log in and personally edit a web template but what I can do is work directly with you or your programmer to create the artwork needed for a site.
Many of my higher level design packages include design components that will unify a website’s aesthetic with your new logo so additional graphics may not be necessary. Other design components needed are priced individually.
Yes, absolutely. In most of the design packages, items can be swapped out for other similarly priced design elements or a custom design package can be created based on your needs. Just ask!
Absolutely. There are many clients that have been adding on design projects as the need arises for years. J+M has been in business since 2008 and will continue for many more to come!
Certainly! I can work with you to make edits to perfect the logo design you have, or we can use your logo and develop other artwork for your brand. This is absolutely not an issue.
Payments are required in full before the design process begins. We accept all major credit cards, bank drafts, PayPal, checks, cash in person or Venmo.
YES! If you are local to the Raleigh area, I'd love to meet!
Scheduling a phone or video call is also possible.
If you'd like to chat before purchasing a package, the consultation is billed prior to the scheduled call or meeting.
Design consulting is billed at $100/hr in 30 minute increments. If you decide you'd like to work together afterwards, this is credited toward your design package.
All calls must be scheduled. This is for your benefit as I am not always at my desk and need notes and visuals in front of me while discussing!