
Color plays a huge role in brand identity. It sets the tone and feeling of a brand in mere seconds. As you research colors for your branding, the best websites to explore color are shared below:
1. Design Seeds
If you’ve ever been on Pinterest, you’ve probably seen color palettes from Design Seeds. One photograph inspires each of these 6 color palettes. It’s eye candy.

2. Color Hunt
Thousands of 4-tone palettes to scroll through! You can search by keywords like “summer”, “vintage”, “pastel.”

I could spend all day here. Lauren Wager is a color genius. End of story.

4. My Mind
Clearly designed by an artist, this website is a beautiful place to spend a little time. It’s a calming, exploratory experience.

5. Coolors
This site has a cool color generator you can play around with and create your own color combinations, and more simply lots of palettes to explore.

6. Colors Palettes to Inspire on Pinterest
Being a color lover myself, I hoard inspiring color images on Pinterest. These range from photos, to paint swatches Pantones and more.

Exploring color is one of the most fun parts of defining a brand. Whether you’re drawn to bold, energetic tones or soft, calming shades, these websites are a treasure trove of inspiration.
Start experimenting today and find the colors that make your brand unmistakably you. Visit Jack + Mo to see more tips and branding inspiration.


