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Art

Color Palette Inspiration: Boundary by Laurie Fisher

Paintings on serenaandlilly.comare one of my favorite things to oogle. Yeah, I said oogle. That's one of those words you can casually toss out on a blog and not feel like a total nerd, as you might in casual conversation, right? Laurie Fisher's painting entitled "Boundary" is a masterpiece.  ...

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Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them. Let's try out a little experiment... okay? If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the  ...

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Color Palette Inspiration: Botanical Abstract

As soon as I saw this painting, I was drooling! Ah! These colors! These lines! The white space! This is one TALENTED artist. Prints and other gorgeous artwork by artist Bianca are available at WildHumm.com. Paying homage to her amazing skills, this color palette has been created to be used  ...

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Color Palette Inspiration: Tropical Tones

 This image was spotted on Zulu & Zephyr, and I can't get enough of these colors. Vividly saturated colors, warms and cools; this feels so inviting! I’ve created a color palette inspired by this paradise oasis. Feel free to use and enjoy the color code hex numbers! Deep Purple: Hex#471344,  ...

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How to Apply the Joy Rule to Design

  At the end of 2015, I read Marie Kondo's The Life Changing Magic of Tidying Up. So many of my clients were referencing it, I felt I needed to be in the "know" as to what the KonMarie Method was.  It was such a good read that I flew threw it and immediately followed up with her Spark Joy (the  ...

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Big Magic

Elizabeth Gilbert's Big Magic basically jumped into my arms at the airport book store. The bright colors I admit grabbed my attention but it did literally fall of the shelf into my arms. I basically had to buy it; I couldn't tell the universe no! This book is such a fascinating read, I was  ...

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What is Image Resolution?

Image resolution is something that trips up a lot of my clients when they embark on printing or design projects on their own. Why does this image look blurry when I make it larger? Why can't I print this graphic in poster size? The answers all come down to image resolution. Raster files (also  ...

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Complexly Simple

A few weeks ago, a client stated that among the most important factors for her new branding, she wanted a design that was complexly simple.Whenever I need to ponder a thought, I typically get up from my desk and walk around a bit, refresh my coffee, walk outside; this is exactly what I did  ...

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How To Name Your Business

Creating the perfect business name takes research, planning, thought-- created to withstand time and serve a wide range of purposes.  A few pointers to consider:   ▸ Search it. Are the words unique enough that searching online for your company will be easy for potential customers? ▸ Say it.  ...

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How to Easily Critique Your Own Design Work

Design elements can be analyzed individually by how you think they feel. When I was a senior in college, I went to an AIGA design portfolio review where some of the top local designers were there to critique student members' work. I stayed up until 3 am making sure everything was just right  ...

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