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How to Gain Clients and Grow Your Client List

Gaining clients is probably one of the hardest parts when you're just getting started as a designer, right? I've been getting a lot of emails lately from new designers figuring out how to navigate this new world of business they are in. I love it! I love that so many feel comfortable reaching  ...

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A Journey of Authenticity: The Brand Brilliance Book

Has anyone else been on this journey recently? I've been discovering what it means to be authentic- authentic to myself, authentic in the way I present myself, authentic in how I development my surroundings, authentic in my business. Realizing what makes me unique and being proud to be just  ...

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Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them. Let's try out a little experiment... okay? If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the  ...

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So, You Want to Turn your Creativity into a Business?

You'll obviously need creativity and the inclination to turn that into a business, so let's just say you've already got that in the bag. What next? What do you do? How do you become great?   An incredible illustrator asked me this recently: How do you do it? How do you turn your artistry into  ...

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Why Deep Work is Important

Most creatives dream of those scarce days when we find the perfect state of flow- being fully immersed, in the zone, energized, where productivity is coming easily, naturally, freely. How do we get there? What does it take?   Through a series of experiments and findings,  ...

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How to Apply the Joy Rule to Design

  At the end of 2015, I read Marie Kondo's The Life Changing Magic of Tidying Up. So many of my clients were referencing it, I felt I needed to be in the "know" as to what the KonMarie Method was.  It was such a good read that I flew threw it and immediately followed up with her Spark Joy (the  ...

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What is Image Resolution?

Image resolution is something that trips up a lot of my clients when they embark on printing or design projects on their own. Why does this image look blurry when I make it larger? Why can't I print this graphic in poster size? The answers all come down to image resolution. Raster files (also  ...

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Complexly Simple

A few weeks ago, a client stated that among the most important factors for her new branding, she wanted a design that was complexly simple.Whenever I need to ponder a thought, I typically get up from my desk and walk around a bit, refresh my coffee, walk outside; this is exactly what I did  ...

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The Key to a Successful Logo Design

Simple is best. Yes, I said it! And mean it. Do I cringe while writing this because I make a living by creating logos? Not a chance. I want to share what I've learned after developing thousands of logos for companies around the world. A business needs a recognizable mark- which may mean a  ...

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Beating Procrastination. Just Start.

Procrastination can be the root of emotional distress. Fear of performance or avoidance of a making a decision is often the reason for putting a task off until later, or more simply the reason of, "I just don't feel like it." Recently, I was given the best advice from my dear friend Hannah  ...

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How to Easily Critique Your Own Design Work

Design elements can be analyzed individually by how you think they feel. When I was a senior in college, I went to an AIGA design portfolio review where some of the top local designers were there to critique student members' work. I stayed up until 3 am making sure everything was just right  ...

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4 Steps to Creating a Logo

If you are in the market for a new logo design or perhaps even a redesign, you may feel overwhelmed. I'm sure you've done a bit of research and compiled a selection of logo designs you really love however you are unsure of what you'd like for your company. Whenever my clients are having a  ...

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What Is The Difference Between Vectors and Pixels?

I am going to try and make this technical jargon easy to understand quickly and painlessly! What is the different between vectors and pixels... what does it all mean? I answer this question several times a week. If my clients want to know this, I am sure countless others do, too. Vector is a  ...

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