Jack + Mo

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color theory

Why Color Psychology Isn’t Always Applicable to Branding

Colors have feelings and evoke emotional responses but these feelings can be affected by what surrounds them. Let's try out a little experiment... okay? If you have a color swatch in each of your hands and the one on the left is a soft, baby blue with a hint of lavender and the one on the  ...

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Color Palette Inspiration: Assemblage

This original work of art by Xochi Solis is stunning! The layers of paint, paper, warms, cools, vividly saturated colors, muted tones, patterns, and solids create a nice juxtaposition and energy. I've created a color palette inspired by her amazing artwork. Feel free to use and enjoy the color  ...

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