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How to Choose Paint Colors to Match Your Branding

Branding, Business + Marketing, Color Palette, Small Business Resources

Businesses often want to match their interior paint colors to the color palette created for their brand for overall visual cohesion.

But how do you take a set of Pantone colors or web hex numbers, and translate that into paint chips?

There is a really easy way to turn any brand color palette into paint swatch colors.

Sherwin Williams has both a website and a phone app that helps match paint colors. 

You can upload your brand color palette to snapyourcolors.com and will be given lovely paint choices! 

Here is an example below. The brand color palette on the left was uploaded, and the various paint swatches on the right were suggested in response. 

There is an option to “edit” which gives different color variations- the lighter versions you see on the right. These could be easily adapted for other paint brands like Farrow & Ball, Benjamin Moore, etc.

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