The Key to a Successful Logo Design

Simple is best. Yes, I said it! And mean it. Do I cringe while writing this because I make a living by creating logos? Not a chance.

I want to share what I’ve learned after developing thousands of logos for companies around the world. A business needs a recognizable mark- which may mean a chosen typography style and/or color palette and iconic image.

But what solidifies your brand is how you style everything else and what design elements you choose to style with your logo.

The act of creating a visual cohesiveness that you use throughout solidifies your brand.

Think of your top 3 favorite brands- maybe a boutique retailer, hotel or magazine. What do their logos look like? In most cases, I’d bet they are clean logotypes (a logo built from typography only).

W magazine's infamous logo, a gorgeously typeset serif W

W magazine’s well-known logo, a gorgeously typeset serif W

*above: W magazine’s logo, a typeset serif W

Building your brand requires a lot of work and consistency beyond creating a logo, so consider staying away from too much color, lots of detail, and things that are difficult to reprint.

Versatility is key. However, if you want a detailed and colorful logo, consider having a secondary, more simple version of the logo that works well at various sizes and can be printed easily. Consider building visual unity through:

  • a brand color palette
  • mood board
  • signature images and photographs
  • custom artwork
  • business collateral

Simplicity and consistency help achieve professionalism and trust- a way to visually say “I’m good at what I do.”.


  1. smith Johnson

    May 10, 2018 at 4:49 am

    Nice blog post! a successful logo design is very important for all the entrepreneurs. thank you for this amazing blog post.

  2. Elsa Anderson

    May 18, 2018 at 11:30 am

    I like when you mentioned that the key to achieving a successful logo design is promoting simplicity in typography, design, and use of color to represent the company. Logos are everywhere around us wherever you go and this makes an integral part of the business because it creates memory retention to people who are captivated by it. If I were a business owner, I will definitely invest in creating a powerful logo to market my products and with the help of an expert in brand and logo design, this will be made possible.

  3. Emery Jean Chambers

    June 5, 2018 at 4:48 am

    Thank you for mentioning that consistency is very important in designing a logo as it helps in building the brand, so it is best to choose one with concise detail, plain color, and easy to print. I will be sure to keep this in mind because I intend to start my own clothing business in the future. A logo is one of the things that I want, so I need to know how to make it appealing. This made me realize that there really is beauty in simplicity.

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