Jack + Mo

Need a Website + Have Limited Cash Flow? How to Get Started on the Web

For a newbie business, often funds are tight, right?  Cash flow has to be allotted carefully. But branding + websites are often top of the to-do list for new business needs. So, how can you get started? AND for the least amount of money? Here are some ideas using the least amount of money as possible! *And all the gorgeous web templates you see here are linked to the sites where you can view demos, see purchase price and more.

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Why Dropbox Can Save Your Life

Saving your life may be an exaggeration, but Dropbox can save the digital version of your life-- your work files, family photos, and everything else you have crammed into the storage of your computers and mobile devices. What is Dropbox? Dropbox is basically a miracle; it's a file hosting  ...

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Why Deep Work is Important

Most creatives dream of those scarce days when we find the perfect state of flow- being fully immersed, in the zone, energized, where productivity is coming easily, naturally, freely. How do we get there? What does it take?   Through a series of experiments and findings,  ...

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Color Palette Inspiration: A Painter’s Palette

I happened upon Stella Maria Baer's painting, photography and prints and was in total awe of her use of colors and light. A lot of her recent work's content is of space and the relationship of matter in space. The color palette throughout has a very ethereal quality. Yum! I've created a color  ...

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How to Write a Tagline in 3 Easy Steps

A tagline serves a huge function; it clarifies what your business does. The important goal isn't simply to be clever or memorable, but to distill what your business does clearly and concisely. Here is a 3-step exercise for you to write the perfect tagline or slogan for your business: 1 In 3  ...

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How to Apply the Joy Rule to Design

  At the end of 2015, I read Marie Kondo's The Life Changing Magic of Tidying Up. So many of my clients were referencing it, I felt I needed to be in the "know" as to what the KonMarie Method was.  It was such a good read that I flew threw it and immediately followed up with her Spark Joy (the  ...

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What the font? Understanding Commercial Licensing

Did you know that a lot of font styles require users to purchase a commercial license before use? Fonts are intellectual property and subject to restrictions just like software. Is your mind blown right now?! This is something many folks have never given a moment's thought. But it makes sense  ...

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How to Get All Those Amazing Color Codes!

Have you ever found an image on the web that has so many amazing colors you'd love to try out? Well, I'll show you a simple little trick! There is a simple website on CSS Drive where you can either upload an image or plug in a URL to an image and voila! You have a full color palette: light,  ...

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Color Palette Inspiration: Assemblage

This original work of art by Xochi Solis is stunning! The layers of paint, paper, warms, cools, vividly saturated colors, muted tones, patterns, and solids create a nice juxtaposition and energy. I've created a color palette inspired by her amazing artwork. Feel free to use and enjoy the color  ...

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Big Magic

Elizabeth Gilbert's Big Magic basically jumped into my arms at the airport book store. The bright colors I admit grabbed my attention but it did literally fall of the shelf into my arms. I basically had to buy it; I couldn't tell the universe no! This book is such a fascinating read, I was  ...

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Detailed Logos, Solutions for Making it Work

A detailed logo design can be limiting, however, don't let those limitations stop you from exploring and enjoying rich color and detail. Read below for the two biggest potential issues and simple solutions. SCALABILITY Potential Issue: A design rich in detail and color can be tough to  ...

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What is Image Resolution?

Image resolution is something that trips up a lot of my clients when they embark on printing or design projects on their own. Why does this image look blurry when I make it larger? Why can't I print this graphic in poster size? The answers all come down to image resolution. Raster files (also  ...

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